Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores /

• Κύριος συγγραφέας: Binder, Jochen (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Θέματα: Business.; Management science.; Marketing.; Market research.; Business and Management.; Business and Management, general.; Market Research/Competitive Intelligence.

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, b...