Consumer Innovation at the Base of the Pyramid Emerging Patterns of User Innovation in a Resource-Scarce Setting /

• Κύριος συγγραφέας: Praceus, Sarah (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Σειρά: Forschungs-/Entwicklungs-/Innovations-Management
• Θέματα: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonali...