Consumer Innovation at the Base of the Pyramid Emerging Patterns of User Innovation in a Resource-Scarce Setting /

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonali...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Praceus, Sarah (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Σειρά:Forschungs-/Entwicklungs-/Innovations-Management
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 03170nam a22004575i 4500
001 978-3-658-05105-1
003 DE-He213
005 20151204162128.0
007 cr nn 008mamaa
008 140409s2014 gw | s |||| 0|eng d
020 |a 9783658051051  |9 978-3-658-05105-1 
024 7 |a 10.1007/978-3-658-05105-1  |2 doi 
040 |d GrThAP 
050 4 |a HD28-70 
072 7 |a KJMV6  |2 bicssc 
072 7 |a PDG  |2 bicssc 
072 7 |a BUS087000  |2 bisacsh 
082 0 4 |a 658.514  |2 23 
100 1 |a Praceus, Sarah.  |e author. 
245 1 0 |a Consumer Innovation at the Base of the Pyramid  |h [electronic resource] :  |b Emerging Patterns of User Innovation in a Resource-Scarce Setting /  |c by Sarah Praceus. 
264 1 |a Wiesbaden :  |b Springer Fachmedien Wiesbaden :  |b Imprint: Springer Gabler,  |c 2014. 
300 |a XVI, 170 p. 27 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Forschungs-/Entwicklungs-/Innovations-Management 
505 0 |a Base of the Pyramid (BoP) -- User Innovation -- Patterns and Antecedents of Consumer Innovation at the BoP. 
520 |a Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.   Contents n  Base of the Pyramid (BoP) n  User Innovation n  Patterns and Antecedents of Consumer Innovation at the BoP   Target Groups ·        Researchers and students in the field of innovation management, user innovation and BoP ·        Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP   The Author Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH). 
650 0 |a Business. 
650 0 |a Management. 
650 0 |a Industrial management. 
650 1 4 |a Business and Management. 
650 2 4 |a Innovation/Technology Management. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783658051044 
830 0 |a Forschungs-/Entwicklungs-/Innovations-Management 
856 4 0 |u http://dx.doi.org/10.1007/978-3-658-05105-1  |z Full Text via HEAL-Link 
912 |a ZDB-2-SBE 
950 |a Business and Economics (Springer-11643)