Consumer Innovation at the Base of the Pyramid Emerging Patterns of User Innovation in a Resource-Scarce Setting /

• Main Author: Praceus, Sarah (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Series: Forschungs-/Entwicklungs-/Innovations-Management
• Subjects: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonali...

Table of Contents:

• Base of the Pyramid (BoP)
• User Innovation
• Patterns and Antecedents of Consumer Innovation at the BoP.