Measures for Innovating Business Models An Empirical Study of German SMEs /

• Κύριος συγγραφέας: Buliga, Oana (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Σειρά: BestMasters
• Θέματα: Business.; Management science.; Small business.; Management.; Industrial management.; Business and Management.; Small Business.; Innovation/Technology Management.; Business and Management, general.

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SM...