Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /

• Κύριος συγγραφέας: Döscher, Kristian (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Θέματα: Business.; Management science.; Marketing.; Sales management.; Business and Management.; Sales/Distribution.; Business and Management, general.

The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since pr...