Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /

• Main Author: Döscher, Kristian (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Subjects: Business.; Management science.; Marketing.; Sales management.; Business and Management.; Sales/Distribution.; Business and Management, general.

The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since pr...