Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /

• Κύριος συγγραφέας: Döscher, Kristian (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Θέματα: Business.; Management science.; Marketing.; Sales management.; Business and Management.; Sales/Distribution.; Business and Management, general.

The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since pr...

Πίνακας περιεχομένων:

• Introduction
• Terminological and conceptual foundation of investigation
• Theoretical foundation of investigation
• Qualitative investigation on recovery management in business markets
• Quantitative investigation on recovery management in business markets
• Conclusions.