Innovation in a High Technology B2B Context Exploring Supply Networks, Processes and Management /

• Κύριος συγγραφέας: Möhring, Monika Maria (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Θέματα: Business.; Management science.; Marketing.; Management.; Industrial management.; Production management.; Business and Management.; Innovation/Technology Management.; Operations Management.; Business and Management, general.

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring dra...

Πίνακας περιεχομένων:

• Industrial B2B Marketing
• Value and Innovation in Customer-Centric Business-to-Business Collaboration
• Innovation Network and Case Study.