Innovation in a High Technology B2B Context Exploring Supply Networks, Processes and Management /

• Main Author: Möhring, Monika Maria (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Subjects: Business.; Management science.; Marketing.; Management.; Industrial management.; Production management.; Business and Management.; Innovation/Technology Management.; Operations Management.; Business and Management, general.

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring dra...

Table of Contents:

• Industrial B2B Marketing
• Value and Innovation in Customer-Centric Business-to-Business Collaboration
• Innovation Network and Case Study.