Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial pra...

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Bibliographic Details
Main Author: Weiß, Stefanie (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Series:BestMasters
Subjects:
Business.
Marketing.
Market research.
Leadership.
Business and Management.
Market Research/Competitive Intelligence.
Business Strategy/Leadership.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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