Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial pra...
Κύριος συγγραφέας: | Weiß, Stefanie (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2015.
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Σειρά: | BestMasters
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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