Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /

• Κύριος συγγραφέας: Weiß, Stefanie (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Σειρά: BestMasters
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Business and Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial pra...

Πίνακας περιεχομένων:

• Attitudes as Predictors of Intention
• Demographics and their Limitations
• The Predictive Power of Psychographics
• Managerial Implications.  .