Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships /

• Main Author: Schulte, Benjamin Krischan (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Subjects: Business.; Marketing.; Market research.; Operations research.; Decision making.; Business and Management.; Operation Research/Decision Theory.; Market Research/Competitive Intelligence.

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from o...