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03176nam a22004695i 4500 |
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978-3-658-08788-3 |
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20151204161800.0 |
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|a 9783658087883
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|a 10.1007/978-3-658-08788-3
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|a Schulte, Benjamin Krischan.
|e author.
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|a Staying the Consumption Course
|h [electronic resource] :
|b Exploring the Individual Lock-in Process in Service Relationships /
|c by Benjamin Krischan Schulte.
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|a Wiesbaden :
|b Springer Fachmedien Wiesbaden :
|b Imprint: Springer Gabler,
|c 2015.
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|a XVII, 228 p. 28 illus.
|b online resource.
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|a Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. Contents Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research Model of the Consumer Lock-in Process Longitudinal Study with Service Consumers in a Higher Education Service Target Groups Researchers, teachers and students of business with a focus on consumer behavior and relationship-marketing, particularly the process in complex service relationships Executives and consultants in services companies with the core areas strategy, CRM, and customer retention The Author Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.
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|a Business.
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|a Marketing.
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|a Market research.
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|a Operations research.
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|a Decision making.
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|a Business and Management.
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|a Marketing.
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|a Operation Research/Decision Theory.
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|a Market Research/Competitive Intelligence.
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783658087876
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|u http://dx.doi.org/10.1007/978-3-658-08788-3
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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|a Business and Economics (Springer-11643)
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