Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships /

• Κύριος συγγραφέας: Schulte, Benjamin Krischan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Θέματα: Business.; Marketing.; Market research.; Operations research.; Decision making.; Business and Management.; Operation Research/Decision Theory.; Market Research/Competitive Intelligence.

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from o...