Factors Driving Social Network Site Usage

• Main Author: Ernst, Claus-Peter H. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Subjects: Business.; Marketing.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage beh...