Factors Driving Social Network Site Usage

• Κύριος συγγραφέας: Ernst, Claus-Peter H. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Θέματα: Business.; Marketing.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage beh...

Πίνακας περιεχομένων:

• The Hedonic and Utilitarian Motivations of Social Network Site Usage
• The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage
• Privacy Protecting Behavior in Social Network Sites
• Drivers of Sharing and Receiving Usage on Social Network Sites.