Empowering Brands with Customer Integration Classification, Benefits and Success Factors /

Empowering Brands with Customer Integration Classification, Benefits and Success Factors /

Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success fac...

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Bibliographic Details
Main Author: Sesselmann, Jörg (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Edition:1st ed. 2016.
Series:BestMasters
Subjects:
Business.
Marketing.
Leadership.
Management.
Industrial management.
Business and Management.
Innovation/Technology Management.
Business Strategy/Leadership.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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