The Preference-Driven Lead User Method for New Product Development A Comprehensive Way to Stimulate Innovations with Internal and External Sources /

• Κύριος συγγραφέας: Sänn, Alexander (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Σειρά: Forschungs-/Entwicklungs-/Innovations-Management
• Θέματα: Management.; Industrial management.; Information technology.; Business > Data processing.; Economic policy.; Economics.; R & D/Technology Policy.; Innovation/Technology Management.; IT in Business.

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input aga...