The Preference-Driven Lead User Method for New Product Development A Comprehensive Way to Stimulate Innovations with Internal and External Sources /
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input aga...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2017.
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| Series: | Forschungs-/Entwicklungs-/Innovations-Management
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| Online Access: | Full Text via HEAL-Link |
