The Preference-Driven Lead User Method for New Product Development A Comprehensive Way to Stimulate Innovations with Internal and External Sources /

• Main Author: Sänn, Alexander (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Series: Forschungs-/Entwicklungs-/Innovations-Management
• Subjects: Management.; Industrial management.; Information technology.; Business > Data processing.; Economic policy.; Economics.; R & D/Technology Policy.; Innovation/Technology Management.; IT in Business.

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input aga...

Table of Contents:

• Innovation Management and the Lead User Method
• Preference Measurement and Preference Prediction
• Evaluation of Contributions using Recommendation Systems
• Application in the Field of Industrial IT-Security
• Lead User Innovation Management in Practice. .