The Preference-Driven Lead User Method for New Product Development A Comprehensive Way to Stimulate Innovations with Internal and External Sources /

The Preference-Driven Lead User Method for New Product Development A Comprehensive Way to Stimulate Innovations with Internal and External Sources /

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input aga...

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Bibliographic Details
Main Author: Sänn, Alexander (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Series:Forschungs-/Entwicklungs-/Innovations-Management
Subjects:
Management.
Industrial management.
Information technology.
Business > Data processing.
Economic policy.
Economics.
R & D/Technology Policy.
Innovation/Technology Management.
IT in Business.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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