Product Development for Distant Target Groups An Experimental Study for the Silver Market /

Product Development for Distant Target Groups An Experimental Study for the Silver Market /

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can p...

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Bibliographic Details
Main Author: Marwede, Malte (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Series:Forschungs-/Entwicklungs-/Innovations-Management
Subjects:
Business.
Management.
Industrial management.
Economic policy.
Business and Management.
Innovation/Technology Management.
R & D/Technology Policy.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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