Product Development for Distant Target Groups An Experimental Study for the Silver Market /

• Κύριος συγγραφέας: Marwede, Malte (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Σειρά: Forschungs-/Entwicklungs-/Innovations-Management
• Θέματα: Business.; Management.; Industrial management.; Economic policy.; Business and Management.; Innovation/Technology Management.; R & D/Technology Policy.

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can p...