Product Development for Distant Target Groups An Experimental Study for the Silver Market /
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can p...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2017.
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| Series: | Forschungs-/Entwicklungs-/Innovations-Management
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| Online Access: | Full Text via HEAL-Link |
