Product Development for Distant Target Groups An Experimental Study for the Silver Market /

• Main Author: Marwede, Malte (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Series: Forschungs-/Entwicklungs-/Innovations-Management
• Subjects: Business.; Management.; Industrial management.; Economic policy.; Business and Management.; Innovation/Technology Management.; R & D/Technology Policy.

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can p...

Table of Contents:

• Theoretical foundations of silver agers and user involvement
• Foundations of research in the field of cognitive distance
• Analysis of silver agers’ personal dispositions and air travel customer experiences
• Experimental study – new product and service ideation
• Distance effects in product development for silver agers
• Implications for research and practice. .