The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations /

• Main Author: Huber, Cathrin (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Edition: 1st ed. 2018.
• Series: Handel und Internationales Marketing Retailing and International Marketing,
• Subjects: Branding (Marketing).; International business enterprises.; Market research.; Branding.; International Business.; Market Research/Competitive Intelligence.

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also...