Signaling Family Firm Identity Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer /

• Main Author: Wolf, Sandra (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Edition: 1st ed. 2018.
• Series: Familienunternehmen und KMU,
• Subjects: Branding (Marketing).; Personnel management.; Branding.; Human Resource Management.

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland...