International Retailers' Performance in Host Countries The Roles of Strategies, Consumer Perceptions and the Local Environment /

• Κύριος συγγραφέας: Morbe, Lukas (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Handel und Internationales Marketing Retailing and International Marketing,
• Θέματα: International business enterprises.; Leadership.; Marketing.; International Business.; Business Strategy/Leadership.

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevan...