International Retailers' Performance in Host Countries The Roles of Strategies, Consumer Perceptions and the Local Environment /

• Main Author: Morbe, Lukas (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Edition: 1st ed. 2018.
• Series: Handel und Internationales Marketing Retailing and International Marketing,
• Subjects: International business enterprises.; Leadership.; Marketing.; International Business.; Business Strategy/Leadership.

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevan...