Developing International Strategies

• Κύριοι συγγραφείς: Grünig, Rudolf (Συγγραφέας), Morschett, Dirk (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
• Έκδοση: 2nd ed. 2017.
• Θέματα: Business.; Small business.; Leadership.; Organization.; Planning.; Globalization.; Markets.; Business and Management.; Business Strategy/Leadership.; Emerging Markets/Globalization.; Small Business.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a chal...