Developing International Strategies

• Main Authors: Grünig, Rudolf (Author), Morschett, Dirk (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
• Edition: 2nd ed. 2017.
• Subjects: Business.; Small business.; Leadership.; Organization.; Planning.; Globalization.; Markets.; Business and Management.; Business Strategy/Leadership.; Emerging Markets/Globalization.; Small Business.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a chal...