Developing International Strategies
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a chal...
| Κύριοι συγγραφείς: | , |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2017.
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| Έκδοση: | 2nd ed. 2017. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Introduction
- Internationalization: Facts and Figures About Internationalization at the Macro Level
- Facts and Figures About Internationalization at the Company Level
- Reasons of the Internationalization of Companies
- Generell Strategic Planning and Its Importance for Going International
- General Strategic Planning as the Starting Point for Going International for New Markets
- General Strategic Planning as the Starting Point for Going International for Production and Sourcing
- Going International for New Markets: Overview of the Planning Process for Going International for New Markets
- Determining the Target Markets
- Determining the Market Entry Modes
- Developing the Strategy and the Project Plans
- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing
- Determining a Framework for Going International for Production and Sourcing
- Determining Suitable Location - Operation Mode Combinations
- Developing the Strategy and the Project Plans
- Strategic Challenges of International Companies: Determining the Generic International Strategy
- Determining the Differentiation-Standardization Level of the Market Offer
- Determining the Operations Strategy.
