The Timeless Principles of Successful Business Strategy Corporate Sustainability as the New Driving Force /

• Main Author: Viardot, Eric (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
• Edition: 2nd ed. 2017.
• Series: Management for Professionals,
• Subjects: Business.; Leadership.; Industrial management > Environmental aspects.; Organization.; Planning.; Business and Management.; Business Strategy/Leadership.; Sustainability Management.

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy f...