The Timeless Principles of Successful Business Strategy Corporate Sustainability as the New Driving Force /

• Main Author: Viardot, Eric (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
• Edition: 2nd ed. 2017.
• Series: Management for Professionals,
• Subjects: Business.; Leadership.; Industrial management > Environmental aspects.; Organization.; Planning.; Business and Management.; Business Strategy/Leadership.; Sustainability Management.

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy f...

Table of Contents:

• The Importance of Sustainability in Corporate Strategy
• Why Are Corporate Ambition and Culture Vital for Sustainability?
• Treasuring Selected Customers: The Secret for Sustainability?
• How Do Enduring Firms Outlive the Environment and the Competition?
• Why Sustainable Firms Have a Superior Management of Capabilities?
• Selecting the Right Organization and Structure for Sustainability
• Learning from the Operational Practices of Sustainable Companies
• Innovation: The Central Way to Achieve Corporate Sustainability
• Growth Strategy for Corporate Sustainability
• The Value of Great Executing and Humility for Sustainability
• Conclusion: Timeless Principles of Corporate Sustainability. .