Customer Relationship Management Concept, Strategy, and Tools /

• Main Authors: Kumar, V. (Author, http://id.loc.gov/vocabulary/relators/aut), Reinartz, Werner (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
• Edition: 3rd ed. 2018.
• Series: Springer Texts in Business and Economics,
• Subjects: Customer relations-Management.; Big data.; Leadership.; Customer Relationship Management.; Big Data/Analytics.; Business Strategy/Leadership.

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationshi...