APA (7th ed.) Citation

Kumar, V., & Reinartz, W. (2018). Customer Relationship Management: Concept, Strategy, and Tools (3rd ed. 2018.). Springer Berlin Heidelberg : Imprint: Springer. https://doi.org/10.1007/978-3-662-55381-7

Chicago Style (17th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. 3rd ed. 2018. Berlin, Heidelberg: Springer Berlin Heidelberg : Imprint: Springer, 2018. https://doi.org/10.1007/978-3-662-55381-7.

MLA (8th ed.) Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. 3rd ed. 2018. Springer Berlin Heidelberg : Imprint: Springer, 2018. https://doi.org/10.1007/978-3-662-55381-7.