Customer Relationship Management Concept, Strategy, and Tools /

• Κύριοι συγγραφείς: Kumar, V. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Reinartz, Werner (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
• Έκδοση: 3rd ed. 2018.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Customer relations-Management.; Big data.; Leadership.; Customer Relationship Management.; Big Data/Analytics.; Business Strategy/Leadership.

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationshi...

Πίνακας περιεχομένων:

• CRM: Conceptual Foundation: Strategic CRM Today
• Concepts of Customer Value
• Strategic CRM: Strategic CRM
• Implementing the CRM Strategy
• Analytical CRM: Customer Analytics Part I
• Customer Analytics Part II
• Data Mining
• Using Databases
• Operational CRM: Software Tools and Dashboards
• Loyalty Programs: Design and Effectiveness
• Campaign Management
• Impact of CRM on Marketing Channels
• CRM Issues in the Business-To-Business Context
• Customer Privacy Concerns and Privacy Protective Responses
• CRM in Social Media
• Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II
• Future of CRM.