Customer Relationship Management Concept, Strategy, and Tools /

• Κύριοι συγγραφείς: Kumar, V. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Reinartz, Werner (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
• Έκδοση: 3rd ed. 2018.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Customer relations-Management.; Big data.; Leadership.; Customer Relationship Management.; Big Data/Analytics.; Business Strategy/Leadership.

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationshi...