The Strategy Planning Process Analyses, Options, Projects /

• Main Authors: Grünig, Rudolf (Author, http://id.loc.gov/vocabulary/relators/aut), Kühn, Richard (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
• Edition: 2nd ed. 2018.
• Subjects: Leadership.; Organization.; Planning.; Operations research.; Decision making.; Entrepreneurship.; Marketing.; Business Strategy/Leadership.; Operations Research/Decision Theory.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This...