The Strategy Planning Process Analyses, Options, Projects /

• Κύριοι συγγραφείς: Grünig, Rudolf (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Kühn, Richard (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
• Έκδοση: 2nd ed. 2018.
• Θέματα: Leadership.; Organization.; Planning.; Operations research.; Decision making.; Entrepreneurship.; Marketing.; Business Strategy/Leadership.; Operations Research/Decision Theory.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This...

Πίνακας περιεχομένων:

• Idea of Strategic Planning
• Strategic Documents and the Strategy Planning
• Initializing Strategic Planning
• Strategic Analysis at the Corporate Level
• Developing the Corporate Strategy
• Strategic Analysis at the Business Level
• Developing the Business Strategies
• Finalizing Strategic Planning.