Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation /
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the he...
| Κύριος συγγραφέας: | |
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| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Heidelberg :
Physica-Verlag HD,
2005.
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| Σειρά: | Contributions to Management Science,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
