Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation /
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the he...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Heidelberg :
Physica-Verlag HD,
2005.
|
| Series: | Contributions to Management Science,
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
