Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile c...

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Bibliographic Details
Main Author: Feldmann, Valerie (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Heidelberg : Physica-Verlag HD, 2005.
Series:Information Age Economy
Subjects:
Business.
Marketing.
Industrial management.
Computers.
Economics.
Management science.
Economic policy.
Social sciences.
Business and Management.
Economics, general.
Theory of Computation.
Media Management.
R & D/Technology Policy.
Social Sciences, general.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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