Open Evaluation Integrating Users into the Selection of New Product Ideas /

• Κύριος συγγραφέας: Haller, Jörg (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Σειρά: Markt- und Unternehmensentwicklung / Markets and Organisations
• Θέματα: Business.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or...