Open Evaluation Integrating Users into the Selection of New Product Ideas /

• Main Author: Haller, Jörg (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Series: Markt- und Unternehmensentwicklung / Markets and Organisations
• Subjects: Business.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or...