Open and Closed Innovation Different Cultures for Different Strategies /

• Κύριος συγγραφέας: Herzog, Philipp (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2011.
• Έκδοση: 2nd revised edition.
• Θέματα: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implem...