Open and Closed Innovation Different Cultures for Different Strategies /

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implem...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Herzog, Philipp (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Gabler, 2011.
Έκδοση:2nd revised edition.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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250 |a 2nd revised edition. 
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520 |a Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated. 
650 0 |a Business. 
650 0 |a Management. 
650 0 |a Industrial management. 
650 1 4 |a Business and Management. 
650 2 4 |a Innovation/Technology Management. 
650 2 4 |a Management. 
710 2 |a SpringerLink (Online service) 
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776 0 8 |i Printed edition:  |z 9783834926869 
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950 |a Business and Economics (Springer-11643)