The Long Tail of Tourism Holiday Niches and their Impact on Mainstream Tourism /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Papathanassis, Alexis (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2011.
• Subjects: Business.; Marketing.; Tourism.; Management.; Business and Management.; Tourism Management.

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous,...