Implementing International Services A Tailorable Method for Market Assessment, Modularization, and Process Transfer /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Böhmann, Tilo (Editor), Burr, Wolfgang (Editor), Herrmann, Thomas (Editor), Krcmar, Helmut (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag, 2012.
• Subjects: Business.; Management.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.

The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of servi...