Implementing International Services A Tailorable Method for Market Assessment, Modularization, and Process Transfer /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Böhmann, Tilo (Επιμελητής έκδοσης), Burr, Wolfgang (Επιμελητής έκδοσης), Herrmann, Thomas (Επιμελητής έκδοσης), Krcmar, Helmut (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler Verlag, 2012.
• Θέματα: Business.; Management.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.
• Φυσική περιγραφή: VIII, 455 p. 109 illus. online resource.
• ISBN: 9783834964458

The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.