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02368nam a22004815i 4500 |
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978-3-8349-6445-8 |
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DE-He213 |
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20151204171517.0 |
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cr nn 008mamaa |
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110928s2012 gw | s |||| 0|eng d |
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|a 9783834964458
|9 978-3-8349-6445-8
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|a 10.1007/978-3-8349-6445-8
|2 doi
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|a 381
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|a Implementing International Services
|h [electronic resource] :
|b A Tailorable Method for Market Assessment, Modularization, and Process Transfer /
|c edited by Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar.
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| 264 |
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|a Wiesbaden :
|b Gabler Verlag,
|c 2012.
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| 300 |
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|a VIII, 455 p. 109 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
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|a online resource
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|a text file
|b PDF
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|a The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
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| 650 |
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|a Business.
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| 650 |
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|a Management.
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| 650 |
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|a Globalization.
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| 650 |
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|a Markets.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Emerging Markets/Globalization.
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| 650 |
2 |
4 |
|a Management.
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| 700 |
1 |
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|a Böhmann, Tilo.
|e editor.
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| 700 |
1 |
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|a Burr, Wolfgang.
|e editor.
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| 700 |
1 |
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|a Herrmann, Thomas.
|e editor.
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| 700 |
1 |
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|a Krcmar, Helmut.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783834915771
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-8349-6445-8
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
|
